In Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, serial entrepreneur Mike Michalowicz outlines a new and counterintuitive approach to accounting that flips the traditional formula to prioritize profit first. Through four simple principles, Michalowicz provides a practical guide to understanding bank account balances and making a small, profitable business worth more than a larger business. Filled with case studies, step-by-step advice, and humor, this book is a must-read for any entrepreneur looking to achieve long-term growth and financial success.
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